We know the tobacco industry has targeted youth in order to get them hooked on using tobacco. This lesson uses the Positive Youth Development framework to teach students about these tobacco industry tactics, with the ultimate goal to increase resistance skills to these marketing influences and prevent and reduce use. Students will be equipped with the knowledge and skills to decode external marketing tactics that encourage young consumers to use nicotine products.
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Learning Objectives Key Takeaways By hearing and participating in this lesson, students will:
- Students will be able to recognise that the e-cigarette companies are using the same marketing tactics used for decades by the tobacco industry to grab the attention of new and young customers.
- Students will be able to identify implicit messaging used in nicotine e-cig marketing.
- Students will be able to recognise flavored nicotine products as another marketing tactic to disguise the health harms of their products from existing and potential consumers.
- Students will be able to recognise and discuss the effects of nicotine e-cig industry targeting on youth and their communities.
- The tobacco industry is using the same marketing tactics as before to hook new young consumers on e-cigs.
- Nicotine e-cig companies use eye-catching advertisements and marketing tricks to appeal to a young audience.
- The tobacco industry uses sneaky messaging in ads and flavored e-cigs to get young consumers hooked on the nicotine that's in the e-cig.
- Students will be able to recognise that the e-cigarette companies are using the same marketing tactics used for decades by the tobacco industry to grab the attention of new and young customers.
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